Startup Mx: Fincadi

Fincadi is an innovative cross-border livestock trading platform designed to modernize the animal protein supply chain by connecting responsible producers with regional buyers and service providers.

Leveraging AI and machine learning, Fincadi promotes a more sustainable and efficient trading model that not only enhances profitability but also guarantees immediate payment to producers, and traceability for the buyer.

With a focus on building lasting relationships, Fincadi empowers producers by offering superior trading conditions, predictable sales cycles, and a reliable, traceable system that meets the needs of a responsible livestock industry in Latin America.

Fincadi originated from Alejandro’s experience in the cattle industry. His journey began when he realized the potential of combining his background in cattle management with a structured business approach that could use technology to optimize processes within a traditional industry.

"Being deeply involved in the industry gave me insights into the gaps that current solutions weren’t addressing," Alejandro said, reflecting on how this experience shaped Fincadi’s unique approach.

Fincadi also offers livestock asset-backed financial instruments through Fincadi Capital, connecting investors directly with cattle producers. This innovative approach aligns with his previous experience at Kavak, a leading car marketplace startup in Mexico, where he served as General Manager.

By creating digital tools that allow both parties to track cattle productivity and investment returns, Fincadi fills a critical need in the market, providing financing alternatives for responsible producers while guaranteeing transparency and profitability for investors.

“Assume you want to invest $5,000. We (Fincadi) can sell you 5 bred cows...which will produce four steers or heifers per year. Those are traded at the best market conditions, and investors make a healthy return on this investment.” - Alejandro Guerra (Co-Founder Fincadi)

This unique approach enables clients to invest in cattle as a profitable, low-risk asset.

Founders

Juan Pablo Guajardo & Alejandro Guerra Escamez

Multi-Channel Customer Acquisition Strategy

Fincadi’s growth has been anchored by a multi-channel approach to customer acquisition, combining digital marketing, social media, and referrals. This strategy allows Fincadi to effectively reach and engage its audience, while establishing a trusted brand.

• Digital Marketing: Fincadi uses targeted ad campaigns to showcase recurring challenges faced by buyers and producers in the market, demonstrating how its platform effectively solves these issues.

• Social Media: Instagram and Facebook build brand presence, engaging a wide audience and attracting top-tier clients.

• Referrals: Satisfied clients become advocates, with word-of-mouth strengthening trust and credibility.

This combined strategy of digital marketing, social media, and word-of-mouth referrals has been crucial to Fincadi’s success, helping the company retain loyal customers while expanding its reach.

Fincadi’s: Growth and Expansion Plans

Fincadi’s future growth focuses on expanding geographical presence, scaling its digital platform and improving features to enhance efficiency and product ease of use. One of its key projects is the development of an internal tool called "Jessica." This cattle load builder streamlines inventory management and optimizes exports.

This tool is critical to minimize the complexities and costs associated with cattle export logistics, ensuring Fincadi can scale smoothly in the export market. “The prep work for a cattle load is a challenge in the export market” he added, emphasizing how essential such tools are for growth.

In addition to export optimization, Fincadi is also branching into retail. Currently, Fincadi has access to 19,000 American Wagyu cattle in Texas for distribution in Mexico, which it sells to top-tier restaurants.

“We’re laying the groundwork to become a recognized brand in the retail market,” Alejandro shared, expressing his vision for Fincadi.

Funding