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Digitt is a fintech company that helps individuals in Mexico manage and refinance their credit card debt, specifically focusing on prime and near-prime customers. Digitt offers personalized solutions with fair interest rates and no hidden fees, making financial recovery more accessible and transparent for users.

David explained to VC Mx that the company’s mission stems from a simple idea: to challenge how financial institutions operate in Mexico.

“Banks have been taking advantage of customers with hidden fees and predatory rates for years. We knew there had to be a better way, and that’s why we built Digitt.”

Digitt’s Inception Story

David’s personal experience managing credit card debt was the catalyst for the idea behind Digitt. Despite having a high credit score, an impeccable payment history, and consistently making the minimum monthly payments, he was burdened with a staggering 70% interest rate. This frustration grew as he searched for fair and transparent financial solutions while launching his first startup, ultimately inspiring him to create Digitt, a platform that could provide the financial clarity and support he wished he had.

In the early days of building Digitt, David García and his co-founder, Manuel, dedicated countless hours to customer research. They personally met with their first 82 users to gain a deep understanding of their challenges.

Founders

David Garcia & Manuel Alvarez

How Digitt Works

Digitt offers a simple and efficient way to tackle credit card debt, providing loans up to $150,000 with no hidden fees or commissions. The process involves calculating potential savings, submitting a secure online application, and receiving a decision within 48 business hours, in 98% of cases, under 24 hours. Once approved, loans are tailored to repayment preferences, with debt settled in under 24 hours. 

David also hinted at upcoming “scoring models” that will allow approximately 15% of applicants to receive instant approvals.

How do you qualify for Digitt?

Applicants must:

• Have a strong credit history

• Submit proof of income and credit card statements

• Hold debts ranging from $10,000 to $150,000 MXN

Digitt customers benefit from a fully personalized dashboard powered by AI tools that analyze and interpret bank statement data.

The Benefits

• Lower interest rates

• Flexible terms

• A refreshingly transparent approach to financial solutions—no surprises, just progress

“We believe in making financial freedom accessible, with clear terms and no hidden fees.” - David Garcia

Funding

$6M (Equity) New Stack Ventures, Angel Ventures, FJ Labs, Polymath, Clocktower Ventures, Gilgamesh Ventures, Latitud VC, prominent angels and executives 

$50M (Debt Facility) from Coventure

Traction

To date, Digitt has refinanced over $30M in debt for 15,000 customers across Mexico, with nearly half of that achieved in 2024 alone. The company is on track to grow its portfolio 5x in 2025, driven by world-class economics, including:

• 9x LTV/CAC ratio

• Two-month CAC payback

• Loss rate below 2%

• $4M ARR

Digitt’s: Growth Drivers & Roadmap in 2025

Digitt’s growth trajectory has been fueled by customer-focused innovations, data-driven marketing, and strong community-building efforts. Since launching, the company has achieved key milestones, such as maintaining a low 1.4% loss rate in debt refinancing and achieving an impressive Net Promoter Score (NPS) of 92—testaments to the quality of their services and the trust they’ve built among users.

“Our growth isn’t just about numbers; it’s about the trust we’ve earned from our customers. Every referral, every positive review, and every repeat user tells us we’re on the right path.” - David García

A key part of Digitt’s growth strategy has been leveraging digital channels like TikTok to reach a broader audience. The company’s engaging financial education content has garnered hundreds of millions of organic views, creating a strong brand presence and generating high-quality leads.

Digitt plans to double down on this approach by exploring new platforms and experimenting with content formats to sustain and scale its audience reach.

Digitt: Path to becoming a Leader in Consumer Fintech in Mexico

Digitt plans to expand its services and product offerings, focusing on adapting to local needs while maintaining the transparency and trust that define its brand. With debt refinancing as its strategic entry point, the company is uniquely positioned to become the primary financial institution for prime and near-prime customers in Mexico.

Digitt’s priority is to first establish itself as a leading consumer fintech in Mexico before considering expansion into other parts of Latin America.

Continuing to Serve: Young Professionals

Digitt primarily serves young professionals, typically in their 30s, who hold formal employment. To better reach this segment, the company has partnered with large enterprises to offer Digitt as a corporate benefit. By embedding its services within employee benefits programs and exploring integration with student financial aid systems, Digitt aims to provide accessible financial solutions directly to those who need them most. “We want to meet people where they are. Whether it’s through their workplace or their school, we’re finding ways to bring Digitt closer to their lives,” David explains.

In the long term, Digitt is planning to roll out new features and products aimed at helping users not only manage debt but also build financial resilience. These include savings tools, financial coaching, and credit-building programs.

“Our vision goes beyond debt management. We want to help people achieve financial independence and stability. That’s the future we’re working toward,” says David.

David emphasizes that the company’s growth will continue to be rooted in customer trust and feedback. “As we expand, we’ll stay true to our core values. Listening to our customers and solving real problems will always guide us.”

Challenges and Misconceptions

One of the biggest hurdles Digitt faced was earning customer trust in a market dominated by banks.

“Many people asked, ‘Why should we trust you? This seems too good to be true.’ That question stayed with us, and it drove us to be as transparent as possible. We knew trust would be earned, not given.” - David García

Digitt learned that developing proprietary, differentiated, and efficient distribution channels was crucial. In credit products, customer acquisition isn’t just about growth, it’s the first step in effective risk management.

The team also underestimated the role of marketing, initially believing that a great product would sell itself.

Another major challenge was navigating Mexico’s limited capital markets, where early-stage fintechs often struggle to secure debt financing from traditional financial institutions.

“It was tough to prove that a small fintech could compete with established banks. But we believed in our approach and stuck to it,” David reflects.

Digitt’s perseverance paid off, attracting significant interest from private credit investors, securing nine term sheets, and closing a $50M credit facility.

Market Opportunity

Mexico’s unsecured consumer credit market presents a massive opportunity, with nearly $70B USD issued by the top 10 banks alone. The sector has experienced sustained double-digit growth year over year for the past decade, with major players like BBVA expanding their loan book by 18% in the last year.

Moreover, 58% of Latin Americans possess a credit card, but only 30% have access to other forms of credit, indicating a significant gap in financial inclusion. This scenario presents a substantial market opportunity for Digitt to offer transparent and fair financial solutions to individuals seeking to manage and refinance their credit card debt.

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